Basic Marketing: a Global-Managerial Approach

by E. Jerome McCarthy

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  • ISBN10 025612812X
  • ISBN13 9780256128123
  • Publish Date 11 February 1994
  • Publish Status Out of Print
  • Out of Print 5 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Format Paperback
  • Pages 1751
  • Language English