International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
- ISBN10 0324063733
- ISBN13 9780324063738
- Publish Date 9 October 2000
- Publish Status Active
- Out of Print 26 August 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition College edition
- Format Paperback
- Pages 352
- Language English