To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to understand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
- ISBN10 1857022122
- ISBN13 9781857022124
- Publish Date 10 April 1995
- Publish Status Out of Print
- Out of Print 12 February 1999
- Publish Country GB
- Publisher HarperCollins Publishers
- Imprint Fourth Estate Ltd
- Format Hardcover
- Pages 224
- Language English
- URL http://harpercollins.co.uk