MM (with Marketing CourseMate with eBook Printed Access Card)

by Dawn Iacobucci

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Book cover for MM (with Marketing CourseMate with eBook Printed Access Card)

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MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, multimedia resources, and more, all in a convenient package at a value-based price.

Cengage Learning's Marketing Management CourseMate for MM 2e brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.
  • ISBN13 9780538481342
  • Publish Date 1 February 2011
  • Publish Status Active
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western College Publishing
  • Edition 2nd edition
  • Pages 256
  • Language English