In this seventh edition a business focus has been integrated throughout the text. Chapter vignettes have been updated and international examples have been added throughout, emphasizing the international scope of business. Students get a more "real world" approach to business research topics and how they are used in business, which better prepares them for the workplace. Measurement and multivariate chapters have been updated. This provides students with an enhanced experience in the interpretation of data; the authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations. Also, topics have been reorganized as a response to reviewer results. Some topics have been separated into two separate chapters to make it easier for instructors to teach and assign to students.
- ISBN10 0071181091
- ISBN13 9780071181099
- Publish Date 1 November 2000 (first published 1 February 1985)
- Publish Status Unknown
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 7th edition
- Format Paperback
- Pages 809
- Language English