In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
- ISBN10 0446519707
- ISBN13 9780446519700
- Publish Date 1 January 1996
- Publish Status Out of Print
- Out of Print 16 June 2021
- Publish Country US
- Imprint Warner Books (NY)
- Format Hardcover
- Pages 291
- Language English