This work presents a blend of anecdotal publishing history, description, analysis of current practice, and suggestions for the improvement of sales force management, distribution, production decisions and investment. It includes a chapter on the role of modern media and the electronic book.
- ISBN10 0875845568
- ISBN13 9780875845562
- Publish Date 1 May 1996
- Publish Status Transferred
- Out of Print 5 April 2008
- Publish Country US
- Imprint Harvard Business School Press
- Format Hardcover
- Pages 288
- Language English