This valuable book not only identifies the universal success traits that have driven sales for countless products, it also reveals, for the first time, the plans themselves. Featuring the actual marketing plans of well-known organizations, "Powerhouse Marketing Plans" dissects these efforts into their component parts. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource.
- ISBN10 0814472192
- ISBN13 9780814472194
- Publish Date 16 July 2004
- Publish Status Out of Print
- Out of Print 4 September 2015
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Paperback
- Pages 368
- Language English