This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher.
- ISBN10 0324312369
- ISBN13 9780324312362
- Publish Date 1 August 2005
- Publish Status Cancelled
- Out of Print 29 May 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 800
- Language English