Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
- ISBN10 0333548485
- ISBN13 9780333548486
- Publish Date 28 February 1996 (first published 19 February 1996)
- Publish Status Out of Print
- Out of Print 26 August 2005
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 344
- Language English