Enchantment
n: 1) To charm, delight, enrapture
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.
The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
- ISBN10 1101467657
- ISBN13 9781101467657
- Publish Date 1 March 2011
- Publish Status Active
- Imprint Portfolio
- Format eBook
- Pages 240
- Language English