"Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business ... This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz"--
- ISBN10 1641600144
- ISBN13 9781641600149
- Publish Date 4 September 2018 (first published 28 February 2017)
- Publish Status Active
- Imprint Chicago Review Press
- Format Paperback (US Trade)
- Pages 320
- Language English