The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
- ISBN10 0136091199
- ISBN13 9780136091196
- Publish Date 28 December 2010
- Publish Status Out of Print
- Out of Print 2 February 2012
- Publish Country US
- Imprint Pearson
- Edition 7th edition
- Format Hardcover
- Pages 912
- Language English