Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.
Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
- ISBN10 128060106X
- ISBN13 9781280601064
- Publish Date 1 January 2005
- Publish Status Active
- Out of Print 3 June 2015
- Publish Country US
- Imprint Financial Times/ Prentice Hall
- Format eBook
- Pages 505
- Language English