This multipack consists of Kotler: Principles of Marketing European Edition 3rd Edition (ISBN 0273646621) and access to the Kotler OneKey Online Resources. John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
- ISBN10 1405807709
- ISBN13 9781405807708
- Publish Date 26 August 2004
- Publish Status Out of Print
- Out of Print 22 December 2005
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English