This Online Course Pack consists of Essentials of Marketing, second edition, by Blythe (0273646672), plus access to a Pearson Education Online Course. This introductory Online Course pack covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.
- ISBN10 1405801506
- ISBN13 9781405801508
- Publish Date 3 February 2005
- Publish Status Out of Print
- Out of Print 4 October 2007
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English