Principles of Marketing, 4/e Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as what product should I market?' to more specialised topics such as Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. Brand You, 1/e The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk about ourselves in marketing terms.
- ISBN10 1405839473
- ISBN13 9781405839471
- Publish Date 14 August 2006
- Publish Status Out of Print
- Out of Print 23 December 2009
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English