Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages and behaviours spread like viruses, for example in the cases of Pokemon, Hotmail and even yoyos in the school playground. This book concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.
- ISBN10 0340849045
- ISBN13 9780340849040
- Publish Date 31 July 2002
- Publish Status Unknown
- Out of Print 1 April 2006
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Format Paperback
- Pages 96
- Language English