Retail Marketing Management provides up-to-date coverage of key marketing applications to retail management. Retail marketing has been an area of much recent change and the text reflects this, with full coverage of new areas of interest, including relationship marketing, loyalty shceme, branding, ethics, quality management and applications of IT.The book looks at both the theory and practice, using examples from a number of countries to reflect the experience of different regions as well as the increasing internationalization of the retail sector. It is appropriate for use on all worldwide retailing courses, offering comprehensive and up-to-date coverage of the theory and practice of contemporary retail marketing management.Key Features: * marries retail marketing theory and practice* includes newer retail areas - relationship marketing, loyalty schemes, branding, ethics, quality management, applications of IT* takes a true marketing approach* has references and international examplesDavid Gilbert is a Reader in Marketing, School of Management Studies, University of Surre
- ISBN10 0273630199
- ISBN13 9780273630197
- Publish Date 22 July 1999
- Publish Status Out of Print
- Out of Print 22 February 2005
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 368
- Language English