Business Marketing Strategy: Concepts and Applications

by V Kasturi Rangan, Benson Shapiro, and Jr., Rowland Moriarity

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Rangan is a 225 page paperback containing selected readings with the majority being from the "Harvard Business Review". It will have a strong managerial focus making it appealing to manager and future managers.
  • ISBN13 9780256169102
  • Publish Date 5 January 1995
  • Publish Status Out of Print
  • Out of Print 5 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Format Paperback
  • Pages 354
  • Language English