Start-up companies continue to proliferate at near record levels, despite the post April 2000 dot.com implosion. Start-ups have many unique problems that must be solved-and solved quickly since the difference between success and failure is so thin. This book looks at the early branding and positive reputation building issues and strategies unique to the start-up.
- ISBN10 0130421626
- ISBN13 9780130421623
- Publish Date 28 February 2020
- Publish Status Cancelled
- Out of Print 10 July 2008
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Financial TImes Prentice Hall
- Format Hardcover
- Pages 256
- Language English