The Multinational Mission, based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms provides an explicit logic and a basis for top management to act.
Using a comprehensive training framework called a responsiveness-integration grid authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach.
- ISBN10 0684871327
- ISBN13 9780684871325
- Publish Date 31 December 1999 (first published 1 October 1987)
- Publish Status Active
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Format Paperback (US Trade)
- Pages 304
- Language English