Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps (In A Week)

by Di McLanachan

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Sunday
Explore factors that influence, both positively and negatively and discover how influencing is selling
Monday
Understand the power of personality and charisma and ensure you are putting the right message across
Tuesday
Use the Assertiveness Sentence technique to sound more confident in any situation
Wednesday
Discover the three elements of communication and how to use them to build rapid, effective rapport with others
Thursday
Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion
Friday
Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement
Saturday
Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

  • ISBN10 1444182706
  • ISBN13 9781444182705
  • Publish Date 26 July 2013 (first published 1 January 2013)
  • Publish Status Active
  • Out of Print 29 March 2021
  • Publish Country GB
  • Publisher John Murray Press
  • Imprint Teach Yourself
  • Format Paperback (B-Format (198x129 mm))
  • Pages 128
  • Language English