Electronic Business & Commerce

by Michael Chesher, Rukesh Kaura, and Peter Linton

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Book cover for Electronic Business & Commerce

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Information technology has revolutionized the way business is conducted,
especially since the adoption of the Internet by the business community
over the last decade. As the marketplace has become global in character,
conducting business electronically has opened up fresh opportunities for
reaching new markets for both finding and selling products. New business
models are emerging that allow organizations to both reduce costs and
achieve competitive advantage through the manipulation of information
accompanying the physical business process.
  • ISBN13 9781852335847
  • Publish Date 24 October 2002
  • Publish Status Active
  • Publish Country GB
  • Imprint Springer London Ltd
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 442
  • Language English