This book is aimed at marketing managers who wish to be brought up-to-date with the very latest techniques in industrial and business marketing of both products and services. The areas include - what marketing is all about; how to get the information; improving products and designing new ones; fixing the price; planning a campaign; what makes people buy; building a good reputation; and getting the most out of the sales force.
- ISBN10 1852511125
- ISBN13 9781852511128
- Publish Date 30 March 1993
- Publish Status Transferred
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Format Hardcover
- Pages 224
- Language English