The internationalization process and ongoing multinational management are the focus of the text. The cases, some of which come from Harvard, have been field-researched and classroom-tested. Topics covered include: global sourcing strategy; the design and management of international joint ventures; international strategy formulation; and the global manager.
- ISBN10 0071149007
- ISBN13 9780071149006
- Publish Date September 1996 (first published 1 January 1991)
- Publish Status Out of Print
- Out of Print 14 January 2000
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition International 2 Revised ed
- Format Paperback
- Pages 560
- Language English