This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
- ISBN10 0471255076
- ISBN13 9780471255079
- Publish Date 9 February 1998
- Publish Status Out of Print
- Out of Print 18 February 2022
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 736
- Language English