For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.
- ISBN10 0131848143
- ISBN13 9780131848146
- Publish Date 14 June 2005
- Publish Status Active
- Out of Print 5 July 2023
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 288
- Language English