Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
- ISBN10 0029055172
- ISBN13 9780029055175
- Publish Date 10 December 1992
- Publish Status Out of Stock
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Pages 600
- Language English