American industry is renowned for its technical and scientific breakthroughs - and equally famous for its inability to commercialize its own technology. This report examines the root causes of "technophobia" in companies whose industries are driven by innovation. Drawing on many examples of companies that have been successful at managing innovation, the authors demonstrate how new ideas can be transformed into products efficiently and systematically by removing the barriers that surround innovative technology.
- ISBN10 0029223857
- ISBN13 9780029223857
- Publish Date 11 November 1991
- Publish Status Out of Stock
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Pages 150
- Language English