Once upon a time, "networking" meant shaking hands and passing out business cards. But in a sell-saturated world of junk faxes and telemarketing, virtually everyone - from sales reps to self-employed psychotherapists - needs a tested system for building lucrative contacts, one that sets them apart from the pack. "Endless Referrals" provides such a system. Developed by Bob Burg, this guide shares his carefully cultivated secrets on - Networking anywhere - how to make profitable contacts on aeroplanes, at health clubs - wherever chance meetings occur. Using the telephone - how to master an indispensable- but often intimidating instrument of communication, Remembering names and faces - how to greet an contact warmly and personally - simply by following six easy steps, Following up - how to make sure business-ready prospects never think of anyone else, Communicating one-on-one - how to recognize-and respond to a prospects innermost motives, feelings, and desires. Complete with case studies of star networkers, "Endless Referrals" shows readers how to network to advance their career - set up win-win cross-promotions - start their own formal networking association.
- ISBN10 0071398899
- ISBN13 9780071398893
- Publish Date 20 November 1998 (first published 1 November 1993)
- Publish Status Temporarily Withdrawn
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 2nd ed.
- Format eBook
- Pages 257
- Language English