The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.
- ISBN10 0809095432
- ISBN13 9780809095438
- Publish Date 30 August 2011 (first published 1 August 2011)
- Publish Status Out of Print
- Out of Print 5 June 2021
- Publish Country US
- Imprint Hill & Wang Inc.,U.S.
- Format Hardcover
- Pages 358
- Language English