This book is designed to help small-scale entrepreneurs successfully build strong organizations in India′s current economic environment. The author draws on his considerable experience as a management consultant to identify eight important mistakes that the small-scale sector commonly makes: excessive or exclusive dependence on the buyer; expanding fixed assets before providing for working capital; borrowing in the cash market to increase stock; doing `informal′ business; creating too many firms; marketing myopia, or the inability to look at the needs of customers; hiring employees for reasons other than competence; and unrealistic project planning.Practical suggestions on how to diagnose, forecast and arrive at a solution to these problems are provided, using real cases to illustrate the points.
- ISBN10 0803993234
- ISBN13 9780803993235
- Publish Date 30 September 1996 (first published 30 August 1996)
- Publish Status Out of Print
- Out of Print 17 July 2019
- Publish Country US
- Imprint SAGE Publications Inc
- Format Hardcover
- Pages 196
- Language English