This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to building more trust and adding more value, you will end up not just with more satisfied customers, but with more sales as well.
- ISBN10 0273750445
- ISBN13 9780273750444
- Publish Date 23 August 2011 (first published 1 January 2007)
- Publish Status Active
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 2nd edition
- Format Paperback
- Pages 272
- Language English