Written both for employees and entrepreneurs, this text presents an entire philosophy of success, arguing that the secret of competitive excellence ultimately lies in your attitude towards your own goals and towards the people with whom you do business. The text supports its argument with extensive real-life examples of world-beating businesses. The organizations whose activities are profiled include Dyson Appliances, The Bloomberg Corporation, The IDOM Group and Lush.
- ISBN10 1861523742
- ISBN13 9781861523747
- Publish Date 5 November 1998
- Publish Status Out of Print
- Out of Print 14 December 2011
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 192
- Language English