An examination of the whole sales process which aims to help the reader understand it more fully. Accompanying exercises and case studies are designed to enable the reader to develop the skills necessary for successful selling. The work is directed at students of business management and marketing who are interested in organizations that market services rather than goods and practitioners in all service industries who are responsible for marketing. Malcolm McDonald is author of "Marketing Plans".
- ISBN10 0750619007
- ISBN13 9780750619004
- Publish Date 24 October 1993 (first published 24 October 1988)
- Publish Status Out of Print
- Out of Print 9 March 1995
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New ed of 2 Revised ed
- Format Paperback
- Pages 256
- Language English