*Practical techniques show you how to develop effective public relations skills and implement publicity campaigns *Clear text and illustrations cover every aspect of creating and monitoring media coverage *Simple checklists enable you to be fully prepared for presentations, events, and handling crises *Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples
- ISBN10 6612447761
- ISBN13 9786612447761
- Publish Date 19 October 2009 (first published 31 March 2004)
- Publish Status Active
- Out of Print 20 July 2010
- Publish Country US
- Imprint DK Publishing (Dorling Kindersley)
- Format eBook
- Pages 72
- Language English