Intellectual Property Branding in the Developing World identifies success stories in the area of intellectual property (IP) branding for non-technological innovations throughout the developing world. The author examines success stories in the developing world, analysing whether the branding of non-technological innovations is a good strategic tool for countries in the developing world to use.
This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also of relevance to researchers, academics, policymakers, and students in the fields of intellectual property law, commercial law, international law, and innovation.
- ISBN13 9780415005760
- Publish Date 18 June 2019 (first published 13 May 2019)
- Publish Status Active
- Out of Print 2 December 2011
- Publish Country AU
- Imprint Law Book Co of Australasia
- Format eBook
- Pages 176
- Language English