Jim Lynch’s latest book focuses on one of the major threats to the banking industry - customer defection. The tradition of customers remaining loyal to their banks is fast disappearing. The economic and social threads which linked banker and client have become frayed and easily broken by recession and other forces of change. Customer relationships in all sectors are in need of repair, not just economically but psychologically. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.
- ISBN13 9781855732445
- Publish Date 31 July 1996
- Publish Status Withdrawn
- Out of Print 16 May 2014
- Publish Country GB
- Publisher Elsevier Science & Technology
- Imprint Woodhead Publishing Ltd
- Format Hardcover
- Pages 240
- Language English