This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook.
A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"
Unfortunately, the companion website for this book is no longer available. If you would like access to the materials, please contact SalesHSS@taylorandfrancis.com.
- ISBN10 0415800579
- ISBN13 9780415800570
- Publish Date 13 August 2009 (first published 15 August 2008)
- Publish Status Out of Print
- Out of Print 20 January 2022
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Hardcover
- Pages 500
- Language English