E-Business Strategy: Text and Cases

by Paul Phillips

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It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
  • ISBN13 9780077098377
  • Publish Date 16 December 2002
  • Publish Status Out of Print
  • Out of Print 13 December 2022
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw Hill Higher Education
  • Edition UK ed.
  • Format Paperback
  • Pages 416
  • Language English