In one single pack you can find a wealth of resources on marketing management in the "Marketing Management Bundle". The books included are "Marketing Due Diligence" by Malcolm McDonald, Keith Ward and Brian Smith and "Making Marketing Happen" by Brian Smith, and best-selling texts from leading authors.
- ISBN10 0750683171
- ISBN13 9780750683173
- Publish Date 19 July 2006
- Publish Status Out of Print
- Out of Print 15 January 2011
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Language English