In one single pack you can find a wealth of resources on marketing in the "Marketing Bundle". The books included are "Market-Led Strategic Change" by Piercy and "Marketing Briefs" by Dibb and Simkin, and best-selling texts from leading authors.
- ISBN10 0750683198
- ISBN13 9780750683197
- Publish Date 19 July 2006
- Publish Status Out of Print
- Out of Print 15 January 2011
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Language English