Business Planning & Marketing suggests ways of opening up potential new markets for services, to help the reader to make the most of new opportunities in the face of increased competition and depleted resources. Readers will learn how a clear market strategy, can aid expansion and increase profit. Practical case studies based on actual local authority business plans are provided. Business Planning & Marketing includes new examples relevant to the changing context of business planning in local government, such as local authority reorganisation, cost centre management and the expansion of CCT.
It covers the information needed to manage Cost Centres effectively: factors which can affect the production of a business plan; differentiating between customers and citizens in a business planning public sector; what local authorities can learn from business and organizational failures; planning to avoid failure; clarifying, agreeing and prioritizing objectives; analysing past costs, volume and revenues; factors affecting ability of local government to meet its objectives; the local authority manager's analysis of how to effect internal restraints on policy, action and external factors; determining the organization's position within its environment and the market place; formulating the range of actions to achieve objectives; prioritizing actions; putting the plan together; monitoring, reporting and revising action plans; marketing analysis and market strategy.
- ISBN10 0582219523
- ISBN13 9780582219526
- Publish Date 10 May 1993
- Publish Status Out of Print
- Out of Print 16 December 1999
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 130
- Language English