This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer needs and wants. It looks at important developments in consumer behavior -- with cross-functional perspectives, and real-life business examples -- while encouraging users to interact with the Internet.Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.
- ISBN10 0757517862
- ISBN13 9780757517860
- Publish Date 19 June 2005
- Publish Status Out of Print
- Out of Print 24 March 2021
- Publish Country US
- Imprint Kendall/Hunt Publishing Co ,U.S.
- Edition 2nd Revised ed.
- Format Paperback (US Trade)
- Pages 604
- Language English