The Power of Product Platforms: Creating and Sustaining Robust Corporations

by Marc H. Meyer and Alvin Lehnerd

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Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.
  • ISBN10 0684825805
  • ISBN13 9780684825809
  • Publish Date 7 July 1997
  • Publish Status Active
  • Out of Print 1 December 2011
  • Publish Country GB
  • Imprint Simon & Schuster Ltd
  • Format Hardcover
  • Pages 304
  • Language English