A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
- ISBN13 9781118171776
- Publish Date 18 May 2012 (first published 8 April 2008)
- Publish Status Out of Print
- Out of Print 1 February 2016
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Revised edition
- Format eBook
- Pages 320
- Language English
- URL http://wiley.com/remtitle.cgi?isbn=1118171772