A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages.
- ISBN10 0131192310
- ISBN13 9780131192317
- Publish Date 20 November 1992 (first published 1 January 1989)
- Publish Status Out of Print
- Out of Print 1 November 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Edition 2nd Revised edition
- Format Hardcover
- Pages 784
- Language English