Stressing consultative selling relationships with customers through attention to customer needs and custom-fitted solutions, this work develops relationship, product, customer and presentation selling strategies needed in the 1990s.
- ISBN10 0205132502
- ISBN13 9780205132508
- Publish Date 27 December 1991
- Publish Status Out of Print
- Out of Print 11 October 2009
- Publish Country US
- Imprint Allyn & Bacon
- Edition 5th Revised edition
- Format Hardcover
- Pages 570
- Language English