Utility of Gains and Losses: Measurement-Theoretical and Experimental Approaches (Scientific Psychology)

by R. Duncan Luce

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This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.
  • ISBN10 6612596066
  • ISBN13 9786612596063
  • Publish Date 1 December 1999
  • Publish Status Active
  • Out of Print 28 August 2012
  • Publish Country US
  • Imprint Taylor & Francis Group
  • Format eBook
  • Pages 344
  • Language English